STUDI POTENSI DAN PENGEMBANGAN KAWASAN WISATA DI KABUPATEN JEMBER

Abstract

ABSTRACT

The success of  the  development of  tourist areas in  Jember regency one  of  them  is influenced by the carrying capacity of human resources who have the expertise in accordance both in terms of quality and quantity, and comfort for investors and tourists in investing and enjoying the tourist area, as well as socialization and promotion of development and utilization tourist area. Therefore the focus of this study are: 1) Knowing the number and potential of various tourism objects found in Jember Regency; 2) To know the priority of tourism destination development in Jember Regency; 3) Knowing the strategy of tourism destination development found in Jember regency.

Research location in Jember Regency. Techniques of collecting and collecting data using purposive method side and determination of samples from tourists using accidentas sampling. Methods of data analysis include: (1) Descriptive analysis; (2) AHP Analysis; and, (3) Force Field Analysis (FFA).

Results and discussion stated that 1) Jember Regency has 45 tourism objects and which has the potential to be developed are 17 tourist objects include natural attractions, artifacts and culture that supported the potential of natural resources, both waters and mountains. 2) The main

priority of tourism object development program in Jember Regency is enrichment of event and tourist attraction. Tourism development in Jember regency needs to be supported by interpretation to be more optimal. 3) Strategy of development of tourism destinations in Jember Regency, directed to nature-based tourism or natural resources. This is aligned with the potential of natural and agricultural resources managed by farmers and planters scattered in several areas.

Keywords: Destinations, regional development, and development strategies